Unlocking the Power of Social Proof

The key to high conversion rates and brand longevity

July 18, 2024

Welcome to The Conversion Crunch Newsletter, it’s Ceaser from Step Labs.

Before you read, be sure to bookmark this Advanced Guide to CRO growth that will help sky rocket your business’ revenue to 8 figures (link).

In today’s newsletter, we will go over:

  • What makes a great landing page.

  • How you can learn to write persuasive copy.

  • An introduction into social proof

And much, much more.

Landing Page Idea of the Week (link)

KINEON’S MOVE-YOUR-BODY LANDING PAGE

A great landing page draws the attention of visitors with clear high quality images. Kineon’s images make it clear what product they sell which builds trust with new visitors. The H1 “Every Body Moving“ and subtitle “Put red light therapy to work on your inflammation, muscle and joint pain“ clarify the purpose of the device. The star reviews provide social proof which adds credibility to the product. These elements all work together to build trust and provide enough information for a visitor to begin the user journey by clicking the clear CTA. The other sections in the landing page provide more social proof, more information and use targeted copy to highlight the pain points of Kineon’s ideal customer. Each section allows the page to fulfil its purpose and leads to increased conversions by hitting over delivering on these criteria:

  1. Social proof to build trust and credibility;

  2. Information to make sure that customers know what they are buying and the benefits of it;

  3. Visual appeal to capture visitor’s attention with high quality images.

  • Blog Post: User Research, Product Development Insights, and Customer Feedback: Unlocking Consumer-Driven Innovation (link)

    Customer feedback and user research are vital to product development. This blog highlights the importance of using customer insights to improve your product offering and align with market trends.

  • Tweet: How we generated over $324K annually by optimizing slide cart and eliminating one-click upsells on our client's store by Oliver Kenyon(link)
    Oliver Kenyon is a master in the CRO Twitter space and this simple case study of his shows the big impact that small changes on a website can have.

  • Blog Post: Persuasive Writing, Sales Copy Tips: Mastering the Art of Conversion with Effective Copycraft (link)
    Good copy will convert more of your visitors into customers. It will share your brand’s identity and effectively communicate your USP to build trust and credibility.

  • Podcast: Building Profitable E-commerce Websites & Long-Term Client Relationships with Matthew Attalah (link)

Deep Dive: An introduction to social proof

You already know something about social proof, the different kinds of social proof and its benefits.

I’m going to explain social proof from the most basic components so that you can understand why it is not just important but vital to your brand.

So, what is social proof?

It is the influence that other’s actions have on a person’s behaviour. For example, the impact of social proof would be a person buying the latest off-white sneakers because they saw that their friends had bought them and loved them.

What does this have to do with your business?

Social proof adds credibility to your product. The more that people buy, use and like your product, the better the credibility of both your product and brand.

More credible products build more loyal customers and reduce the anxiety of new customers when they come to buy your product.

The most common example of social proof is User Generated Content (UGC) like testimonials, reviews, interviews with experts, and endorsements. UGC builds trust as visitors are able to resonate more clearly with the experiences of other customers. UGC allows customers to share the impact of your product in their situation and adds credibility to the purpose of your product. It confirms that your product does what you say it’s going to do.

Strong social proof builds even stronger credibility and gives you an edge over your competitors. It means that visitors to your website are more likely to become customers. Lastly, it builds a loyal customer base and a string brand presence which will set your business up for long term success.

If you want to unlock the benefits of social proof for your brand, we have a comprehensive guide for you to follow in the Advanced Guide to CRO growth (link).

Quick Feedback

How Can I Help

If you want to learn to implement conversion rate optimisation tactics for your own brand, use our Advanced Guide to CRO growth that will help sky rocket your business’ revenue to 8 figures.

To learn how to optimise your product page and increase your conversions, use this guide. It combines experience and knowledge gained from working with 50+ different ecommerce clients into a cohesive guide to help you optimise the revenue from your product page.

If you are struggling with your conversion rate or customer LTV, book a free discovery call with us to partner with us and scale your brand to 8 figures.

Share The Newsletter With 10 People To Get Access To Our 100 Winning A/B Tests List.