Optimising Your Collection Page

what you need to know

August 12, 2024

Welcome to The Conversion Crunch Newsletter, it’s Ceaser again.

In today’s newsletter, we will go over:

  • where to send traffic

  • how to optimise your collection page

  • improving your product page

And much, much more.

Tweet of the Day

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  • Blog: What Actually Is Personal Branding by Sam Winsbury (link)

    Personal branding is a marketing and brand strategy that allows you to guide people’s perception of your business and brand. In this blog, Sam explains exactly what personal branding is and whether you will need it or not.

  • Guide: Optimising your product display page (link)

    This guide will teach you how to improve your website’s product display page.

Optimising Your Collection Page

In an earlier edition, we went through what you needed to optimise your Homepage.

Today, I will share what you need to optimise your collection page to make sure that you are converting the highest percentage of visitors on your collection page as possible.

So what makes a great collection page?

A great collection page can be broken down into a few different elements.

The first element is the product card.

In a good product card, you need a clear high quality image so that your customers can actually see what they are about to purchase.

You need social proof. This could just a star rating or the number of reviews. It is important to have social proof especially a high number of reviews because it signals to your customers that your product is credible because a lot of people bought it and left a good review.

Your product must have a descriptive and informative name which can highlight the USP of the products. The pricing of the product must be clear, you can include a red strike through price to highlight the value of discount.

The most important thing is making sure that the whole card is clickable.

This seems like a very small detail but it is very important.

If your customer's attention is broken when they are looking to purchase your products because they can’t find the link to the view the product details, you will most likely lose that customer.

If their attention is broken, then it becomes easier for them to be distracted and they will be less likely to convert into paying customers.

The second element is functionality.

Your collection page will most likely have many different products.

If your customer has to go through them manually to find the one that they want, then you will probably lose that customer.

Your collection page need to have a product filtering function to make it easier and more efficient for customers to find the products that they want.

The key with this is to make sure that your customer’s buying momentum is not broken. You need to hold their attention and make purchasing your product as easy as possible for your customers.

The last element is product placement.

The way you organise the organise the products will have a direct impact on your revenue and the customer experience.

You should put products with lots of reviews and high ratings close to the top or at the top of the page.

Drawing attention to these products will influence your customer's decision making and boost your conversions.

These are the key elements that you need to make sure that your collection page is not just good but amazing.

How Can I Help

  • To learn how to optimise your product page and increase your conversions, use this guide. It combines experience and knowledge gained from working with 50+ different ecommerce clients into a cohesive guide to help you optimise the revenue from your product page.

  • If you are struggling with your conversion rate or customer LTV, book a free discovery call with us to partner with us and scale your brand to 8 figures.

  • If you need help optimising your website with customer research, book a call with us, and we will take you through our brand discovery workshop to optimise your ICP, and implement our findings to improving your website and your revenue.

Hope this helps!

Ceaser