Hello,

It’s Ceaser again.

In today’s newsletter, we will go over:

• A simple decision making framework

• LTV

• Upselling

And much, much more.

Top Links of the Week

• Blog: Scalable Web Applications: Strategies for Efficient Growth and Performance Optimization (link)
  Building apps with scalability means they can grow with your business, dealing with more visitors, data, and storage needs easily. It's all about planning smartly and using efficient strategies to keep things running smoothly, even when there's a lot going on.

• Clip: “Most people have a drastic underestimation of how much volume it take to be successful“ - Alex Hormozi (link)
  This short clip captures Alex Hormozi explaining the importance of volume and repetition in acquiring skills and becoming successful.

• Blog: What Actually Is Personal Branding by Sam Winsbury (link)

  Personal branding is a marketing and brand strategy that allows you to guide people’s perception of your business and brand. In this blog, Sam explains exactly what personal branding is and whether you will need it or not.

• Guide: Optimising your product display page (link)

  This guide will teach you how to improve your website’s product disp

Technique of the week

The “Tree of Thought” technique for brainstorming and idea creation.

It’s a fairly simple technique to practice. It will allow you to think strategically and plan effectively by developing a wide range of ideas quickly.

To start the tree, you need to decide on the main branches that you want to explore.

For example, if you want to decide what department of business you want to develop, you would say;

1. Marketing

2. Sales

3. Product

If you choose to work on marketing then add three different branches of marketing ideas to marketing. Try and be as create as possible.

Continue to develop each branch and encourage divergent thinking, propose different hypothetical challenges, scenarios, challenges and solutions.

Remember to only move to the next part of the tree after you have selected the path that you want to take along the different branches.

At the end, summarise the “Tree of Thought“ with actionable insights for yourself and your team to explore.

Lifetime Value (LTV)

It refers to a customer's Lifetime Value (LTV).

This is the total value of a customer on your site based on their sales overtime.

LTV is direct reflection of your customer's satisfaction because...

Your customer will buy more from you at different times in their lifetime, if they are satisfied with your products and brand.

Why does LTV matter to your ecommerce brand?

LTV is a very important data point for your brand.

This is because increasing LTV means increasing your customer satisfaction which make customers buy more from you which increases your brand's revenue.

This is not just a one-time increase in revenue.

It is a recurring increase in revenue as customers are more likely to purchase from your brand again due to the high levels of trust built by your customer satisfaction.

So, increasing LTV directly increases your business' longevity and your revenues.

How can you increase the LTV of your brand?

You must remember that your customers are all different. They all like different things and are willing to spend money on different things.

You can leverage your customer's individuality to increase their LTV.

You can do this through hyper-personalization.

This is a way of giving customers the right incentive or reward to trigger a certain behaviour from them.

You can do this through 1 of 2 strategies.

Strategy 1: Create second order incentives.

Second order incentives are automations that provide customers discounts for purchasing one extra unit of the product.

Strategy 2: Upselling and cross-selling on every cart.

This works by recommending customers better or additional products in real time as they finish their purchase.

This strategy will not only increase your customer's LTV but also the AOV of each purchase made from your website.

These strategies work because they both help to increase the value of each customer's cart through each purchase.

If you want to learn more, you can use our Advanced Guide to CRO Growth (link). Or book a call with us to learn how we can help you increase your LTV.

Quick Feedback

How Can I Help

• To learn how to optimise your product page and increase your conversions, use this guide. It combines experience and knowledge gained from working with 50+ different ecommerce clients into a cohesive guide to help you optimise the revenue from your product page.

• If you are struggling with your conversion rate or customer LTV, book a free discovery call with us to partner with us and scale your brand to 8 figures.

Hope this helps,

Ceaser