Increase your customer LTV

Welcome to The Conversion Crunch Newsletter, it’s Ceaser again.

Before you read, be sure to bookmark this Advanced Guide to CRO growth that will help sky rocket your business’ revenue to 8 figures (link).

In today’s newsletter, we will go over:

• Mini Mani Moo’s brilliant Liquid Chrome Landing Page.

• Some high value resources that we found this week.

• Strategies to increase your customer’s LTV.

And much, much more.

Landing Page Of The Week

Mini Mani Moo’s landing page is focused one product, the First Liquid Chrome. The page has high contrast, and visually appealing images that make it easy for visitors to identify what Mini Mani Moo’s product is at a glance. With the clear H1 in the hero section “The First Liquid Chrome“, this provides clarity about the product for customers and visitors.

The ratings and reviews build credibility and trust which add to social proof of the brand endorsement banner just above the fold. Below the fold, there is a product carousel that allows visitors to choose which colour of chrome they want. They add informative sections about the chrome colours with images of the colours on a model’s lips which gives visitors more information that they might need to purchase the product. The brand’s USP is explained in a later section and customers are up-sold a bundle of goods in a following section which helps to increase AOV.

All these sections allow the landing page to fulfil its purpose by providing visitors more than enough information than they need to purchase the product. This builds trust and credibility which increases the pages conversion rate. The addition of bundles will also increase Mini Mani Moo’s revenue and increase the likelihood that visitors will turn into repeat and loyal customers.

Top Links Of The Week

• Blog Post: UI/UX Best Practices: Enhancing Websites through Improved User Experience and Design Tips (link)

  UI focuses on aesthetics and usability, while UX ensures overall user satisfaction. This blog details the four key principles of user research, prototyping, design consistency and accessibility and how combine to improve website performance and conversion.

• Podcast: Building Profitable E-commerce Websites & Long-Term Client Relationships with Matthew Attalah (link)

  In this podcast, my friend Matthew, a web development agency owner talks about the keys to building strong client relationships and profitable e-commerce websites. He has worked with over 75 industry leading clients in the E-commerce space, and is still growing.

• Blog Post: From Ads to Ecommerce Landing Pages: How To Kickstart Your Conversion Funnel (link)

  Seamless Integration between your advertisements and ecommerce landing pages will create an effective conversion funnel that lowers CPA and increases conversion rates. This blog will take you from A to Z of integrating and setting up this funnel in your own business.

Guide - Increasing Customer’s LTV

Imagine this scenario...

Your online store is thriving, with a solid customer base and steady sales.

But what if I told you there’s a way to significantly increase your revenue without pouring more money into ads?

The secret lies in boosting your customers' Lifetime Value (LTV).

LTV is the total value a customer brings to your business over time.

It’s a powerful measure of customer satisfaction and loyalty.

Increasing LTV allows you to drive more revenue from your existing customers.

Let’s dive into some strategies to make this happen.

Strategy 1: Second Order Incentives

Second order incentives are automated discounts for customers who buy an extra unit of a product.

Here’s how to implement them effectively:

1. Valuable, Relevant, and Memorable Incentives

   • Common discounts like 10% off often go unnoticed. Aim for substantial, personalized incentives—think 25% off or unique offers like free sportswear from a gym membership. These make a lasting impression.

2. Ease of Availability and Claiming

   • If an incentive is hard to claim, it loses appeal. Use digital gift cards or seamless user experiences to make claiming incentives effortless.

3. Recover Unclaimed Incentives

   • Unused incentives are a cost. Reclaim these by setting time limits and encouraging customers to act quickly.

4. Test and Optimize

   • Different incentives resonate with different customers. Test various options to see what works best, then refine your approach to maximize impact.

Strategy 2: Upselling and Cross-Selling

Upselling and cross-selling can significantly boost both LTV and Average Order Value (AOV). Here’s how:

Upselling Techniques

1. Scrollable Carousel on the Cart Page

   • Display best-selling products that are slightly more expensive than what the customer is purchasing. A $10 upgrade can make a big difference in revenue.

2. Value-Add Features

   • Offer the same product with additional features that enhance its perceived value, enticing customers to spend more.

Cross-Selling Techniques

1. Complementary Product Recommendations

   • Suggest related products that enhance the customer’s purchase, like recommending socks with shoes. Tailor these suggestions based on the customer’s basket and viewing history.

These strategies are proven to increase LTV so start start implementing them today to grow your business and leave your competitor’s in the dust.

Quick Feedback

How Can I Help

• If you want to learn to implement conversion rate optimisation tactics for your own brand, use our Advanced Guide to CRO growth that will help sky rocket your business’ revenue to 8 figures.

• To learn more about what good CRO practices can do for your business, have a look at these case studies.

• If you are struggling with your conversion rate or customer LTV, book a free discovery call with us to partner with us and scale your brand to 8 figures.

Thanks for reading.

Ceaser. :)