How to design effective CTAs

to increase conversions without spending more on ads

July 29, 2024

Welcome to The Conversion Crunch Newsletter, its Ceaser from Step Labs.

In today’s newsletter, we will go over:

  • how increasing volume will lead you to success

  • personal branding

  • making effective CTAs

And much, much more.

Quote of the week

“Volume is the answer. Time is the ingredient.“ - Alex Hormozi (link)

It takes a large volume of repetitions to get any skill.

More volume leads to more feedback which allows you to learn more.

The more you learn, the more you improve.

The more you improve, the higher your returns.

If you want to reduce the time it will take you to succeed, you will need to greatly increase your volume.

  • Blog: Scalable Web Applications: Strategies for Efficient Growth and Performance Optimization (link)
    Building apps with scalability means they can grow with your business, dealing with more visitors, data, and storage needs easily. It's all about planning smartly and using efficient strategies to keep things running smoothly, even when there's a lot going on.

  • Clip: “Most people have a drastic underestimation of how much volume it take to be successful“ - Alex Hormozi (link)
    This short clip captures Alex Hormozi explaining the importance of volume and repetition in acquiring skills and becoming successful.

  • Blog: What Actually Is Personal Branding by Sam Winsbury (link)

    Personal branding is a marketing and brand strategy that allows you to guide people’s perception of your business and brand. In this blog, Sam explains exactly what personal branding is and whether you will need it or not.

Effective Call-to-Action (CTA) Strategies

CTAs are arguably the most important part of any page. A good CTA will increase your site’s conversion rates while a bad CTA may not convert customers at all.

I think it’s best to use your CTAs as an opportunity for customer engagement.

Here are some things to consider to create the most effective CTAs for your website.

  • Button Text: 

    Try adding descriptive adjectives to your CTA button to continue your storytelling. E.g., 'Get Clearer Skin now!' or 'Get Joint Relief now!'

    Acquisition.com is a good example of this. The text that they use is both personalised to and engaging to their audience. It captures their attention and makes the choice more personal which will draws out an emotional response from their audience and convert more.

  • CTA Consistency: Keep your call-to-action buttons consistent in terms of color, wording (like 'Continue'), Case type, and Use of Emoji from the product display page through to payment.

  • Alignment with Landing Page Message: Ensure that the CTA text aligns with the offering or intention of the page to avoid user ambiguity.

  • High Contrast Design: Make the main CTA visually stand out with contrasting colors. Ensure that it is easily noticeable to a visitor, even with a casual glance.

Big Horn Golfer’s homepage has a CTA that achieves this to great effect.

  • Placement of Main CTA: Place multiple instances of the main CTA above the fold, preferably of varying contrasts against the background. It's also recommended to make it sticky— persistent visibility as the user scrolls.

  • Unique yet Non-distracting CTA's: While making your CTAs visually distinctive, take care to avoid any distractions from the main CTA.

  • Repeating CTAs: Repeat the main CTA throughout the page, reminding users as they scroll and consume other content.

  • CTA Variations: Test different words and phrases for the same CTA to determine what resonates more with your audience.

  • Limit CTA Variations: Avoid overwhelming your viewer by keeping the variety of CTAs on a single page to a minimum.

  • Eliminate CTA Distractions: Move heavy text, images, and other distracting elements away from your main CTA.

  • CTAs Above the Fold: Ensure that main CTAs are placed above the fold across all devices, enhancing visibility and access.

If you follow these guidelines, you are will make effective CTAs that will increase your conversion rates, engage your audience and enhance your brand’s presence and identity.

Quick Feedback

How Can I Help

  • To learn how to optimise your product page and increase your conversions, use this guide. It combines experience and knowledge gained from working with 50+ different ecommerce clients into a cohesive guide to help you optimise the revenue from your product page.

  • If you are struggling with your conversion rate or customer LTV, book a free discovery call with us to partner with us and scale your brand to 8 figures.

Hope this helps,

Ceaser